<p>增益冷链是联想控股成员企业增益供应链的子公司,是国内大型的冷链供应商。大众设计为增益冷链设计了北极熊Logo。以北极熊和线条为创意元素,形象而生动地传达出品牌的冷链、大物流的概念。冬眠的北极熊憨态可掬给人以安全感信任感,品牌关联度高、识别度高,可作品牌今后发展的“超级符号”。 <br /><br />从本次增益冷链logo案例中,我们或许可以这样认为,好的动物形象logo绝不仅仅是浅薄的以憨、趣、萌为标准,而是以是否具备高度品牌适配性和延展性来衡量的。这种适配性与延展性,是建立在对品牌内涵的深度把握上的。适配的形象则会变成利于品牌发展的超级符号,并且无限利好。</p>
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