<p>V嗨是钰龙集团旗下一款年轻型白酒品牌，主打年轻人白酒市场，其首创的果香型白酒概念是整体项目最大的亮点，果白的出现将改变年轻人没有自己酒的格局。<br /><br />大众设计承接了从前期品牌战略到后期设计的全案工作。我们将品牌命名为“V嗨”，既符合当下年轻人追求潮流的个性化，又能跟产品属性产生关联，加深记忆点，同时我们也希望将“V嗨”打造为年轻一代的精神符号，在整体设计上也更多地运用了年轻、动感的元素。</p>
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