<p>湖北久安医药集团拥有自己的研发团队，是一家集医药产、供、销于一体的集团公司。经过前期调研和深入了解，针对久安医药的行业属性，本次品牌标识升级，我们在调性上围绕“信赖感”、“轻松感”和“系统性”作了方案设计。</p>
<p>创新并不意味着推翻，根据双方几轮创意沟通，我们一致决定沿用原品牌名作为新品牌标识的主要创意表现，并融入代表药品的化学元素，衍生出一套品牌专属的视觉图形和IP形象。</p>
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