<p>武汉荣宝斋在湖北、武汉书画界、收藏界享有极高的声誉，不仅是老一辈艺术家们的江湖，更是本土艺术传承与发展的道砥。<br /><br />为了增强品牌识别性以及销售荣宝斋产品，大众设计受武汉荣宝斋的委托，双方团队经过多轮深入沟通，大众设计提出创意：以“斋”字进行创作，整体图形融入了“人”和“文”字正好契合了企业的品牌理念。同时，新的logo也分别代表了三种寓意：人文殿堂、行业旗帜以及历史传承，准确的表达出其品牌内涵。</p>
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